Nathan Jun Poekert

Nathan Jun Poekert currently serves as the Fractional Head of Brand Marketing & Social Media at GENERAL IDEA, a role initiated in January 2024 that focuses on consultancy for client social initiatives, brand activations, and influencer strategies. In addition, Nathan operates as a CMO Advisor & Executive Consultant for various clients, including Old Navy and Claire's, providing strategic insights and recommendations. Previously, Nathan was the Head of Social Media, Content & Digital Innovation at AMERICAN EAGLE OUTFITTERS INC., where significant enhancements to the brand's social media presence were implemented. Nathan's experience also includes key marketing roles at BMW Group and Day One Agency, complemented by an Executive Leadership Certificate from Northwestern University and a B.B.A. in Marketing from the University of Central Florida.