Adam Hasslert

Adam Hasslert has a diverse work experience in various roles and industries. Adam served as the CEO of Soundation, where they doubled monthly active users and user engagement, increased customer lifetime value, and raised 15MSEK. Adam also became a board member of Sturebadet AB, supporting the group's digitalization journey. As the Chairman of Funder Sweden AB, they led a team in developing and launching four crowdfunding platforms. Adam Hasslert was the Head of Marketing at WyWallet, overseeing branding, marketing, and communication efforts. Despite the product's failure, it became Sweden's largest mobile payments service with over a million customers under their leadership. Prior to that, at Tele2, they held multiple roles, including Group Business Manager New Ventures, Product Manager Mobile Services Sweden, and Management Trainee. Adam co-founded the mobile payments joint venture WyWallet during their tenure at Tele2. Adam Hasslert also worked as an Internal Management Consultant at Procter & Gamble, where they developed an order taking solution that significantly reduced order acquisition time. Furthermore, they served as the CEO and Member of the Board at Lunicore Studentkonsult, leading the consultancy firm and achieving substantial growth before selling it to Lund University.

Adam Hasslert attended Lund University from 2002 to 2006, where they obtained both a Bachelor of Science degree in Informatics with a focus on Strategy and Informations Systems, as well as a Master of Science degree in Business Administration with a specialization in Strategic Management.