South China Morning Post
Kin Lai is an accomplished professional in advertising and digital marketing, currently serving as Associate Director of Ad Product at South China Morning Post (SCMP) since September 2022. Prior to this role, Kin held the position of Senior Digital Manager for Advertising Monetization at Viu, overseeing ad monetization across multiple markets, including Singapore, Hong Kong, Thailand, and the Philippines. Previous experiences include significant roles at OMD Hong Kong, Neo@Ogilvy, and Hearst Magazines, where expertise in digital media planning and programmatic advertising was honed. Kin's educational background includes a degree in Business Information Technology from City University of Hong Kong.
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