Samantha Chan

Manager, Digital Marketing Analytics at South China Morning Post

Samantha Chan is a seasoned professional in digital marketing analytics, currently holding the position of Manager at South China Morning Post SCMP since November 2018. Prior experience includes roles as Finance Manager and Business Analysis Manager at L'Oréal Travel Retail APAC from December 2014 to April 2018. Samantha also served as Senior Manager of Integrated Marketing and Senior Research Executive at The Wall Street Journal between January 2012 and December 2014, and began career as a Senior Analyst at The Nielsen Company from June 2009 to January 2012. Academic credentials include a BA in Psychology from the University of Southern California and a GIA Diamonds Graduate certification from the Gemological Institute of America, alongside education at Diocesan Girls’ School.

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