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Shane Von Holten

Marketing Manager at South Slope

Shane Von Holten is the Marketing Manager at South Slope. Prior to this, they were the Director of Marketing at Performance Health & Fitness where they oversaw sales and marketing campaigns, resulting in a 100% increase in membership and 27% increase in patient visits within four years. Shane is experienced in launching creative promotions through multi-channel campaigns and continually monitoring ROI to achieve goals.

At Performance, Shane also successfully planned health club events for members and the community - such as the annual Performance birthday party - which resulted in a record monthly high of 101 new memberships in 2016. Shane managed two websites, including creating content, coordinating blogs, developing landing pages, photography and designing sliders. Additionally, they built and optimized relationships with agencies to develop websites, direct mail campaigns, online videos and advertising.

When it comes to social media, Shane knows how to make an impact - they created and managed social media pages and advertising for Google, Facebook, Instagram, Twitter and YouTube which resulted in a 261% growth in Facebook followers. Shane also created email newsletters and promotion emails to more than 10,000 contacts monthly with an above average open rate of 31%.

Through their efforts in marketing and event planning, Shane has successfully increased patient and member satisfaction through annual Voice-of-the-Customer research studies.

Shane Von Holten has a B.S. in Journalism from The University of Kansas and certifications from HubSpot in Content Marketing, Email Marketing, and Inbound Certification.

and Ruth Lobo - Marketing Coordinator reports to Shane Von Holten. Shane Von Holten reports to Chuck Diesbeck, Chief Executive Officer (CEO). They work with Brian Hamacher - Director of Operations, Carla Miner - Controller, and Bre Horstman - Business Development Manager.

Timeline

  • Marketing Manager

    Current role