Southeast Toyota Finance
Aaron Weisberg is an accomplished finance and analytics professional currently serving as the Director of Credit Risk at Southeast Toyota Finance since April 2024. Previously, Aaron held multiple leadership roles at BHG Financial, including Director of Credit Analytics, where responsibilities included managing credit policy and optimizing credit risk to enhance profitability. Aaron also directed initiatives to reduce default losses, launched significant underwriting programs, and improved portfolio management strategies. Prior experience includes positions at PNC Bank, where Aaron developed competitive benchmarking processes and credit strategies, as well as a role as a game charter for the Cleveland Browns. Aaron Weisberg holds a Master’s degree in Analytics from Georgia Institute of Technology, a Certificate in Strategy and Innovation from Carnegie Mellon University, and a Bachelor’s degree in Mathematics and Economics from Case Western Reserve University.
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Southeast Toyota Finance
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Southeast Toyota Finance (SET Finance) is an operating division of World Omni Financial Corp., which was established in 1981 as the first import automotive captive finance company in the United States. SET Finance offers financing to 177 Toyota dealers and consumers in Alabama, Florida, Georgia, North Carolina and South Carolina. Southeast Toyota Finance is headquartered in Deerfield Beach, Fla., with additional locations in Earth City, MO., and Mobile, AL. We are the leading provider of retail and lease financing for new Toyota purchases within its operating footprint, consistently ranking at the top of its class in market share and dealership satisfaction. SET Finance owes its success to its innovative finance programs (including retail and lease programs), loyalty programs, college graduate and military rebate programs, and its commitment to strong dealer relationships and customer service. SETF's portfolio of dealership loans includes inventory financing, as well as working capital, real estate and construction loans. We are a subsidiary of JM Family Enterprises, Inc., a diversified automotive company ranked No. 26 by FORTUNE® as one of the 100 Best Companies to Work For®. JM Family treats its associates like family, going above and beyond to build mutually rewarding relationships. Together, we all achieve success. NMLS #1073 (https://www.nmlsconsumeraccess.org/)
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