Keith Dundas

Keith Dundas, MBA, serves as a Marketing Instructor and Adjunct Instructor at the Southern Alberta Institute of Technology (SAIT) since September 2018. Previously, Keith held the position of Director of Insights at AXIA from October 2016 to January 2019, where responsibilities included developing brand positioning, customer profiling, and strategic oversight of acquisition campaigns. Keith's experience includes roles at ENMAX, where insights into market sentiment were provided, and as President of EVOKE Research Group, a qualitative market research firm. Additional background includes significant contributions at Rare Method as Agency Principal, Getty Images as Director of Marketing Communications, and Electronic Arts as Product Marketing/PR Manager. Educational qualifications encompass a Bachelor's degree in English Language and Literature from the University of Alberta, an MBA focused on Entrepreneurship from the University of Calgary, and specialized training in High Tech Marketing from Stanford University.