Carl Falcone

Carl Falcone is a seasoned professional in category strategy and sales management, currently serving as Customer Development Manager for Category Strategy & Analytics at Southern Glazer's Wine & Spirits since July 2020, focusing on national accounts for Walmart and Sam's Club. Prior to this role, Carl held various senior positions at Ste Michelle Wine Estates from August 2007 to December 2019, including National Director of Chains for Walmart/Sam's Club & AAFES and Director of Chains for the West Region, where responsibilities entailed managing sales performance and category strategy for major retailers. Carl began a diverse career at Schering-Plough Research Institute, managing national accounts across multiple business units. An alumnus of the University of Nebraska-Lincoln, Carl holds a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services.