Kelly B. Sellers

VP, Finance at Southern Rock Restaurants

Kelly B. Sellers – 32 years as an Accounting professional, with 30 years of experience in the restaurant industry. Kelly began his career as an auditor for Deloitte & Touche serving clients in a variety of industries including the restaurant industry. While at Deloitte & Touche, Kelly was recruited by one of his clients and thus began his restaurant career. He has held Controller, Accounting Vice President, and CFO positions for some of the largest franchisees in the industry representing brands such as Taco Bell, KFC, Pizza Hut, Arby’s and Captain D’s. He has also worked in corporate franchisor Accounting offices for Wendy’s and Logan’s Restaurants. He has a passion for tackling tough problems, and building great teams that provide excellent customer service to the restaurant operations teams and corporate partners within an organization with the focus of driving continuous improvement of unit-level economics and cash flow. Throughout his career, he has been recognized for numerous leadership awards for team building and improving results.

Kelly has a BSBA from Auburn University and is an active CPA. Kelly joined the Southern Rock and Compel4 team as Vice President of Finance in April of 2020 overseeing the accounting team at the home office and all clients of Compel4.

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  • VP, Finance

    Current role

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