SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. 

SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. 

Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. 

Our Vision-
To be Australia’s most influential spirit specialist.

Our focus is building great brands through education platforms, memorable experiences and valued partnerships.
Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.


Food & Beverage

Sales

SouthTrade International

SouthTrade International's headquarters in Sydney, Australia

Fraser Lockwood

William Goodyear

Sean Nicholl

Jonathan Bass

Justin West

Blake Schill

The Sales and Business Management team at SouthTrade International is responsible for driving the company's commercial strategies through effective sales operations, account management, and business development. This team works collaboratively to build and maintain relationships with key stakeholders, including bars, retailers, and distributors, ensuring the long-term success and growth of premium beverage brands across Australia. They focus on market penetration, brand education, and delivering memorable experiences aligned with the company’s vision of being Australia’s most influential spirit specialist.

Sales and Business Management

The Brand Management team at SouthTrade International is responsible for developing and executing marketing strategies that enhance the visibility and growth of our premium beverage brands across Australia. This team focuses on brand positioning, consumer engagement, and partnerships, leveraging education platforms and memorable experiences to build brand loyalty and drive long-term success. They work closely with internal and external stakeholders to ensure cohesive and innovative brand representation in the market.

SouthTrade International

Org chart

Teams

Sales and Business Management

Brand Management

Offices

SouthTrade International

Org chart

Teams

Sales and Business Management

Brand Management

Offices

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