SouthTrade International
Mirabel Miranda is a Brand Manager currently working at SouthTrade International with a focus on Fever-Tree and International Gin. Prior to this role, Mirabel worked at Stuart Alexander & Co., managing brands such as TABASCO Sauce, Lotus Biscoff, Ocean Spray, and Hermesetas / Stevia Sweet. With a background in business and marketing, Mirabel has experience in developing and implementing brand launch plans, managing budgets, and leading key stakeholders. Mirabel's previous roles include Brand Activation Executive for Tooheys Masterbrand at Lion, and Demand Planner at Steinhoff International. Mirabel holds a Bachelor of Business in Marketing from APM Business and Communication College.
SouthTrade International
SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. Our Vision- To be Australia’s most influential spirit specialist. Our focus is building great brands through education platforms, memorable experiences and valued partnerships. Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.