SouthTrade International
Oscar Barton is the Senior Brand Manager at SouthTrade International, leading the growth of the North American Whiskey portfolio. Prior to this, Oscar worked as a Senior Account Manager at The Idea Shed and as an Account Executive at Young + Shand. Oscar also served as a Digital Assistant at ilabb, where Oscar played a key role in various digital responsibilities. With a strong educational background in business, economics, finance, and digital media, Oscar brings a diverse skill set to their roles.
SouthTrade International
SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. Our Vision- To be Australia’s most influential spirit specialist. Our focus is building great brands through education platforms, memorable experiences and valued partnerships. Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.