Ismaël Sow

Ismaël Sow is an experienced professional in analytics and digital communication, currently serving as the Analytics Technical Lead at SouthWatts since March 2023. Previously, Ismaël held roles including Senior Analytics Consultant at Cardinal Path, Founder at Searchness, and Senior Analytics Consultant at Converteo. Ismaël co-founded Potion and worked as a Conversion Optimization & Pre-Sales Consultant at Kameleoon, focusing on conversion rates and analytics. Earlier experience includes web analysis at Europcar, web analytics implementation at fifty-five, web development as a freelancer, and project management at Yahoo!. Ismaël's educational background includes multiple Master's degrees in Digital Communication and Technology, along with certifications in optimization.