Anissa Reil

Anissa Reil is the current Director of Marketing Department Planning & Operations at Southwest Airlines. Anissa has also previously worked as Vice President of Marketing at Countrywide Bank from April 2006 to October 2008, where they were responsible for overseeing the marketing strategies and program management of the Countrywide credit card product. During their time at Countrywide Bank, they managed all marketing channels, including online, direct mail, print/media, and point of sale. Anissa also achieved marketing plan and profitability targets, managed channel diversification initiatives, and overall relationship with key contacts at issuer.

In their role as Project Manager for branch-network Point of Sale initiative, they successfully launched web-based instant decision application for 200+ locations nationwide. Anissa also exceeded planned results by 150% during first 12 months and increased Online marketing account volumes by 300% in first 12 months.

Additional responsibilities included management of cross-sell marketing initiatives (Warm Transfer) and production of all print materials. In addition, they were also the Project Manager for all key IT marketing projects related to product.

Anissa Reil received their Bachelor of Business Administration in Marketing from the University of North Texas in 1997.

Anissa Reil works with Jonathan Clarkson - Managing Director, Marketing - Loyalty, Partnerships & Products, Paul Sacco - Director, Customer Intelligence, and Carole A. Elwell - Director, Digital Solutions. Their manager is Ryan C. Green, SVP, Chief Marketing Officer.