Cynthia Martinez

Cynthia Martinez, APR, is an accomplished communications professional with extensive experience in public affairs, marketing, and strategic outreach. Currently serving as Senior Director at Southwest Strategies since October 2015, Cynthia has held various leadership roles within the organization, focusing on brand recognition and community engagement. Prior to this, significant contributions were made at Murach Books from January 2005 to October 2015, where responsibilities included sales and marketing, advertising, and business development. Earlier experience includes a position as Assistant to the Public Information Officer at Reedley College, where support was provided in campus communications and event coordination. Cynthia holds a Bachelor of Arts in Liberal Arts from California State University, Fresno, and completed studies at Reedley College.