Spanish Broadcasting System
Alana Martinez is an experienced media professional specializing in sales planning and network media strategy. Currently serving as the Director of Sales Planning at Spanish Broadcasting System since February 2017, Alana has previously held the position of Network Media Planner within the same organization. Alana's earlier experience includes an internship as a Local Buying Intern at GroupM, where participation in team-oriented projects and hands-on media buying tasks was key. Additionally, Alana was selected as one of 30 fellows for a competitive summer program with the IRTS Foundation, gaining exposure to multiple facets of the media industry. Initial experience in media planning was developed through an internship at Zubi Advertising Services. Alana holds a Bachelor's Degree in Advertising from Florida International University, following a high school education at Saint Brendan High School.
Spanish Broadcasting System
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Spanish Broadcasting System, Inc (SBS) is the largest publicly traded Hispanic-controlled Media and Entertainment Company in the US. SBS is comprised of 4 business units: Radio, TV, Entertainment (events) and Digital. The radio division is the second largest Hispanic radio group in the US, and owns and operates 20 radio stations located in the largest and most important Hispanic markets - NYC, Los Angeles, Miami, San Francisco, Chicago and Puerto Rico.