Spanish Broadcasting System
Yoly Machado has extensive experience in traffic management and sales planning within the broadcasting industry. Currently serving as the Network Traffic Director and Sales Planner at Aire Radio Networks since December 2013, Yoly leads the Network Traffic Department and aids in schedule planning, inventory management, and revenue maximization. Yoly previously held positions at Spanish Broadcasting System, first as Corporate Traffic Director for Radio & TV (2004 - December 2013), overseeing traffic departments and implementing consolidated procedures, and then as Miami Market Traffic Manager (February 1998 - 2004), managing sales orders and revenue reports for multiple radio stations. Earlier experience includes working as Radio Traffic Manager at Pax Catholic Communications from April 1995 to February 1998. Yoly Machado is an alumnus of Miami Dade College.