Annika-Marie Leick is a professional specializing in user research and behavioral science, currently serving as a Senior User Research Consultant and Squad Lead at SPARCK since May 2023. Prior experience includes roles at Next Step as a User Researcher & Behavioural Science Consultant, and at Askable as Lead UX Researcher, where leadership of a team conducted extensive qualitative research across Germany and the UK. Annika-Marie's background also encompasses experience as a User Experience Researcher at Macadamian, a Fashion Model at Modelwerk Modelagentur, and a Learning and Development Consultant at the Institute of Data & Marketing. Additional volunteer contributions include community service at Pact and project coordination for mental health support at Goldsmiths Students' Union. Annika-Marie holds a Master of Science with Distinction in Social Psychology from the University of Amsterdam and a First-Class Honours Bachelor of Science in Psychology from Goldsmiths, University of London.
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