Lee Harrison

Lee Harrison is the Chief Executive Officer at Spark Emotions, a global market research agency focused on combining research techniques, human behavioral understanding, and market expertise. Lee also serves as a Board Member at SMP Group and previously held roles at Consultancy, Tesco PLC, and Tesco Freetime Limited. As the Marketing Director at Tesco PLC, Lee led various marketing operations teams and initiatives that significantly contributed to the company's success. Additionally, as the Food Operations Director, Lee was responsible for leading food operations teams in the UK and Ireland, implementing training and capability plans, and driving improvements in fresh food capabilities.