Spark Foundry
Masha Zakharova has a diverse work experience spanning various companies and roles. Masha began their career in 2013 as a Sessional Instructor at Simon Fraser University, where they taught research methods and statistics to undergraduate students. In 2015, they joined the House of Commons as a Data Visualisation and Statistics Specialist, later transitioning to roles such as Customer and Engagement Partner, Project Manager, and Data Visualisation and Statistics Lead. In 2021, Masha worked as a Data Science Mentor at Decoded before moving on to Essence as an Analytics Associate Director in 2022. Masha then progressed to the role of Analytics Director at EssencemediacomX in 2023. Currently, Masha is the Global Head of Data and Analytics at Spark Foundry.
Masha Zakharova holds a Doctor of Philosophy (PhD) degree in Political Science from Simon Fraser University, which they obtained from 2009 to 2017. Prior to that, they earned a Master of Arts (MA) degree in International Relations from Tyumen State University, completing it from 2000 to 2005. Masha also has a Bachelor of Arts (BA) degree in Psychology from the University of Calgary, although the specific years of study are not provided. In addition to their academic achievements, Masha has obtained various certifications, including being a Mental Health First Aider from Mental Health First Aid (MHFA) England, an Associate Life Coach from Empowerment Coach Academy, a Certified Group Life Coach from Transformation Academy, and a Change Management Registered Practitioner from APMG International.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”