Meredith Brady

Meredith Brady serves as the Data Analytics and Insights Manager at Spark Foundry since January 2022, leading a global team of analysts to enhance advertising strategies for major CPG brands, resulting in a significant 130% year-over-year increase in household penetration. With a strong background in data integration and measurement campaigns, Meredith has driven cost savings of 21% and improved brand health metrics by 11% over two years through strategic collaborations and real-time data collection initiatives. Prior roles include Senior Data Analyst in CPG Advertising, Vehicle Remarketing Analyst at Ford Motor Company, and Procurement Specialist at Cadillac Asphalt, showcasing a consistent track record of optimizing business operations and client relationships. Meredith holds a Bachelor of Business Administration in Supply Chain Management and Marketing from Grand Valley State University, complemented by a study abroad experience at The American University of Rome.