Michael Cervantes is an experienced advertising and marketing technology professional currently serving as Associate Director, Data & Platform Solutions at Spark Foundry since December 2021. In this role, Michael drives strategies for ad and marketing technology while collaborating with teams on partner/vendor selection, data onboarding, audience activation, and insights. Previous experience includes Integrated Media Consultant at dentsu international, and Enterprise Architect and Strategist for Verizon Consumer Group at InfoVision Inc., where data governance and integration were key focuses. Michael also held the position of Director of Programmatic Planning & Investment at Ai Media Group, LLC, overseeing media planning for various high-profile brands. Early career roles included Senior Associate at MEC Interaction, focusing on global digital awareness campaigns for DHL, and traditional media planning and buying for notable clients at Ferrer USA. Michael holds a BA in Psychology from UC Santa Barbara.
This person is not in any teams
This person is not in any offices