Baden Rielly

Baden Rielly is an experienced leader in product management and digital innovation with a strong background in the airline and telecommunications industries. Currently serving as Portfolio Product Owner for Future Omni Experience at Spark New Zealand, Baden oversees product delivery and performance across multiple agile squads. Previous roles at Spark include Tribe Lead for Digital Experience and Domain Chapter Lead for Digital Channels, focusing on enhancing digital journeys and optimizing performance. At Air New Zealand, Baden held several key positions, including Senior Manager for Customer Applications and various Digital Product Manager roles, responsible for the lifecycle and support of applications in diverse areas such as customer communications and operational systems. With a foundational background in systems consulting for the airport sector at Gentrack Ltd, Baden holds a Master's Degree in Mechatronics Engineering and a Bachelor's Degree in Computer Systems Engineering from Massey University.