Phil Lauria

Phil is a retail marketing, trade planning and revenue management expert who has built his reputation on driving outcomes for large retail facing organizations. Following his career at Kraft Foods, Phil focused on developing business strategy and strategic planning. He is the founder of the RORI Institute (Return on Retail Investment), a think-tank of brand and digital marketers. He’s also a managing partner at Optimization Partners helping organizations solve strategic data management and analytics challenges relating to sales, business and customer planning.