Vicki Cantrell

Vicki Cantrell is a seasoned executive leader with extensive experience in the retail industry, currently serving as the Chief Executive Officer of Vendors in Partnership LLC since January 2020, where the focus is on fostering collaborative partnerships for retail innovation. As the Founder of the VIP Awards, Cantrell recognizes solution providers that enhance retailer partnerships. In addition, Cantrell is an Executive Leadership Committee member at the Retail AI Council, guiding retailers in harnessing AI technology. With a significant role as a Board Member and Chair of the Nomination and Governance Committee at Tandy Leather, Cantrell also operates as a Principal at Transformational Business Strategies, offering strategic consulting. Previous positions include Managing Board Member at Open Voice Network, Retail Transformation Officer at Aptos Retail, and Senior Vice President at the National Retail Federation. Education includes attendance at West Chester University of Pennsylvania and Archbishop John Carroll.