Richard Zhang

Richard Zhang currently serves as Chief Business Officer at SparkXGlobal since December 2020. Prior experience includes serving as Managing Director at Initiative from July 2018 to December 2020, and General Manager for Shanghai at PHD from May 2012 to June 2018, where integrated business planning was led across varied sectors such as FMCG and Pharmaceuticals. Richard also held the position of Group Business Director at PHD and was instrumental in digital planning as Digital Planning Manager at Mediacom, where a digital service team was established for Swatch Group. Previous roles include Online Media Planning Manager at Media Contacts and Planning Manager at UM WW, with regional coordination responsibilities for ExxonMobil. Richard began a career in media planning as a Planning Executive at Zenith Media. Academic credentials include a BA in English from Sun Yat-sen University, completed in 2001.