Sparro
Alexandra Gerner currently serves as Key Account Lead at Sparro, where responsibilities have evolved through various roles including Senior Digital Marketer and Digital Marketing Specialist since February 2021. Prior to this, Alexandra was Marketing Coordinator at Aligner Advantage from February 2020 to February 2021 and gained experience as Cabin Crew at Lufthansa from December 2015 to February 2018. Alexandra holds a Master's degree in International Business Communication from Copenhagen Business School (2017-2019) and a Bachelor's degree in International Cultural and Business Studies from Universität Passau (2012-2015).
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Sparro
Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business. We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries. Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science. Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren. In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.