Sparro
Lucas Palmero currently serves as a Senior Client Director at Sparro since October 2022, previously holding the position of Account Director. Prior experience includes leading the Paid Digital team at THE ICONIC from July 2019 to October 2022, overseeing programmatic, paid social, and audio initiatives. Additionally, Lucas worked at Bench from August 2017 to July 2019, progressing through roles from Performance Specialist to Senior Performance Manager. Early career experience includes positions at Cadreon as a Programmatic Trader and Junior Programmatic Trader from March 2016 to August 2017. Lucas holds an MBA from Macquarie Business School, completed in December 2022, and a Mini MBA in Brand Management obtained in 2023 from another institution.
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Sparro
Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business. We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries. Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science. Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren. In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.