Christina Drew

Senior Director, Customer Loyalty & Marketing Insights at SpartanNash

Christina Drew has a diverse work experience spanning multiple companies and roles. Christina currently works at SpartanNash as a Senior Director, focusing on designing and executing a loyalty program for customers and integrating customer insights into business decision-making. Prior to that, they held various roles at SpartanNash, including Director of Merchandising and Marketing Insights & Analytics, where they led a customer research study that resulted in a significant sales uplift. Before joining SpartanNash, Christina worked at Spectrum Health as a Director of Business Development and Strategic Planning, where they led strategy development for multiple healthcare systems and drove transformative growth through data-driven decision-making. Christina also had experience as an Accounting Intern at RouteOne LLC and as an Executive Management Intern at Target. Christina started their career as a Graduate Assistant at Dale Carnegie Course, where they assisted instructors in leadership development and public speaking. Overall, Christina Drew has a strong background in customer analytics, strategic planning, and business development.

Christina Drew has a Master's of Science in Business Administration from the University of Rochester - Simon Business School, specializing in Marketing, which they obtained from 2009 to 2010. Christina also attended Northwestern University - Kellogg School of Management in 2015, where they studied Finance for Executives without obtaining a degree. In 2013, Christina attended the Center for Management Programs, focusing on the Process and Technique of Negotiating. Additionally, they pursued a course in Facilitation at Leadership Strategies in 2012. For their undergraduate education, Christina received a Bachelor of Arts in Economics and International Studies from Alma College from 2004 to 2008. In 2004, they also briefly studied Public Service, Civic Life, and American Politics at Albion College as part of the Operation Bentley program. Christina's education history includes involvement in various activities and societies from 2004 to 2017. Christina has also obtained additional certifications, including the SpartanNash Excel Leadership Course from SpartanNash (obtained year unspecified) and the 2021 FMI Food Retail Leader certification from FMI- The Food Industry Association.

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Previous companies

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Timeline

  • Senior Director, Customer Loyalty & Marketing Insights

    September, 2021 - present

  • Director, Merch & Mrktg Insights & Analytics | Analytics | Corporate Development | Business Planning

    February, 2019

  • Director, Consumer Analytics

    September, 2018

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