Addison Cain is a Beauty Strategy & Innovation Manager at SPATE. Prior to their current role, they were a Graduate Student at Parsons School of Design - The New School from September 2020 to May 2022, where they managed brand partnerships with brands such as SoulCycle, Casper, and United Airlines.
Addison was a key player in the United Airlines rollout, developing specifically curated product kits across tiered level travelers for an enhanced travel experience. Addison also worked with the founder to build products around new, innovative ingredients, leading to some of the top-selling SKUs at Sephora. In their role at SPATE, Addison leads integrated marketing campaigns for new and existing products to drive customer awareness and sales.
In addition to their work in marketing, Addison has also directed video and photoshoots for content creation across all platforms, including both digital and in-store, for a cohesive and bold brand image. Addison has also designed and managed press initiatives, mailings, meetings, and product launch events.
Addison Cain has a Master of Science from Parsons School of Design in Strategic Design and Management, as well as a Bachelor of Arts in Spanish and Integrated Strategic Communications- PR from the University of Kentucky.
Their manager is Oliver Zimmer, Co-Founder & CEO. They work with Yarden Horwitz - Co-Founder, Julien Lutz - Analytical Lead, and Hannah McLane - Account Executive.
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