Specialized Mobile Exhibits (SME)
Toby Robertson began their work experience in 2004 as the VP of Sales at Spevco, a company specializing in mobile exhibits. Toby worked there until 2012 when they established their own company, Specialized Mobile Exhibits (SME), serving as the Owner and CEO. SME provides design consulting, fabrication, and logistical support for the experiential marketing industry. In 2011, Toby also became the Owner of TWR Holding, LLC.
Toby Robertson attended the University of North Carolina at Charlotte from 1993 to 1998. No specific degree or field of study is mentioned.
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Specialized Mobile Exhibits (SME)
SME began developing a marketing dock at the international speedway for Coca-Cola as part of its Coke Zero 400 marketing pitch. The dock featured paintball targets, remote-control boat races, exclusive views of the race track, driver appearances, and a product sampling bar, all afloat on Lake Lloyd. Since then, SME has been engaged to work withwell-known marketing agencies to provide exhibit design, engineering, and fabrication services.