James Hopkinson Saukinsey

Global Head Of Digital Analytics & Technical SEO at Specsavers

James Hopkinson Saukinsey has a diverse work experience spanning multiple industries. James began their career as a Research Assistant at Experian Business Strategies in 2002, where they conducted research, processed data, and analyzed numerical information for economic modeling.

In 2006, Saukinsey worked as a Customer Advisor at VisitScotland, providing support and assistance to customers. James then took on the role of Research Executive at the Medical Foundation for Care of Victims of Torture in 2007.

From 2008 to 2012, Saukinsey worked as a Web Analyst at Guardian News and Media, where they reported, analyzed, and provided strategic insight on the performance of guardian.co.uk and the Guardian Jobs website. In the same year, they also worked as a Media Analyst at TMP Worldwide UK, focusing on reporting and analysis of online advertising campaigns for a financial services client.

Saukinsey joined House of Fraser in 2012 as an Insight & Optimization Manager, responsible for research, experimentation, and data science. James recruited and managed a team and successfully executed numerous tests to enhance the customer experience and drive revenue.

In 2017, Saukinsey transitioned to Specsavers, starting as a Group Testing and Optimization Senior Manager, where they oversaw testing and optimization initiatives. James then served as the Global Digital Analytics Lead, responsible for digital analytics strategies on a global scale. Currently, Saukinsey holds the position of Global Head of Digital Analytics & Technical SEO at Specsavers.

Overall, Saukinsey has demonstrated a strong background in research, analysis, and optimization, with a focus on delivering strategic insights and enhancing customer experiences.

James Hopkinson Saukinsey completed their education history with the following qualifications and certifications:

- From 2003 to 2007, they obtained a MA (Hons) degree in Politics from the University of Edinburgh.

- Prior to that, they attended Impington Village College from 2000 to 2002, where they achieved an International Baccalaureate.

- James'searlier education was completed at Forest School, where they studied from 1990 to 2000.

Additionally, they acquired certifications in Conversion Rate Optimisation from Jellyfish and Contentsquare Certified from CONTENT SQUARE LTD in 2019. James also has knowledge in using Google Analytics obtained through training at Jellyfish.

Links

Previous companies

House of Fraser logo

Timeline

  • Global Head Of Digital Analytics & Technical SEO

    April, 2022 - present

  • Global Digital Analytics Lead

    March, 2021

  • Group Testing And Optimisation Senior Manager

    August, 2017

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