Lisa Pettit

Lisa Pettit has a diverse work experience in various roles related to CRM, digital marketing, and content creation. Lisa most recently worked at Specsavers as a CRM Lead Developer, where they developed and executed CRM campaigns using Adobe Campaign Classic. Prior to that, they worked at the BBC as a CRM Manager, devising data-driven, multi-channel journeys for key BBC brands. Lisa also has experience as a Senior Campaign Manager at Alchemy Worx, a Digital Marketing Manager at Upper Street London, and an Email Marketing Specialist and Content Editor at uSwitch.com. Lisa started their career as a Content Producer at UpMyStreet.com.

Lisa Pettit attended Chichele Girls School in Rushden from 1979 to 1986. Lisa then pursued a Bachelor of Arts degree in History at Goldsmiths, University of London from 1986 to 1989, achieving a 2:1 honors classification. Lisa also obtained additional certifications, including the Specsaver's Modern Marketing development programme from Specsavers and the Adobe Certified Professional – Adobe Campaign Classic Business Practitioner certification from Adobe in February 2021.