Ed Smallwood

Ed Smallwood serves as the Senior Director of Strategic Pricing and Data Solutions at Spectrum Reach, a position held since February 2019, following a long tenure in various roles within the company since December 1998. Prior to his current role, Ed Smallwood was the Director of Strategic Pricing & Inventory Analytics, focusing on maximizing revenue through enterprise pricing science and business analytics. Earlier experience includes managing marketing and research for the Regional Time Warner Cable Advertising Sales Group, achieving double-digit annual growth as part of the senior management team. Ed Smallwood began his career at Time Warner Cable Media Sales as a Marketing Manager. Educational credentials include a BA in Multi-Disciplinary Studies/Public Relations and a BA in Communication from North Carolina State University, an MS in Communication from Illinois State University, a PhD in Communication (Media & Advertising) from Regent University, and a certificate in International Public Relations from Salzburg College.