Kassidy Roberts

Kassidy Roberts is an accomplished advertising and public relations professional with extensive experience in account management and media buying. Currently serving as an Advertising Account Executive at Spectrum Reach since April 2024, Kassidy previously held the position of Account Manager at Accenture Song from June 2021 to April 2024, and has a background as a Media Buyer and Assistant Media Buyer at 22squared, Inc. between July 2019 and May 2021. Kassidy's experience includes leadership in public relations as a Captain for the Dance Marathon at the University of Florida, enhancing the campaign's outreach and fundraising efforts. Additionally, Kassidy interned in public relations at TOM FORD, contributing to media coverage and event coordination. Academically, Kassidy holds a Master's degree in Mass Communication with a specialization in Digital Strategy and a Bachelor's degree in Public Relations from the University of Florida.