Melissa Harmston

Melissa Harmston is a seasoned professional in the media and advertising industry, currently serving as Senior Manager, Client Partnerships, Programmatic at Spectrum Reach since September 2015. In this role, Melissa leads a team focused on enhancing programmatic partnerships with major brands and independent agencies across multiple states. Previous positions at Spectrum Reach include managing strategic partnerships and advanced advertising efforts, significantly contributing to digital revenue growth. Prior to joining Spectrum, Melissa held leadership roles at The Design Network and Time Warner Cable Media, developing national partnerships and motivating sales teams. Earlier career experiences include reporting and anchoring for WXII and WNCN, where Melissa focused on impactful community stories. Melissa holds an MBA from Wake Forest University and a Bachelor’s Degree in Journalism from Campbell University.