Spectrum Reach
Thomas J. Purdy, Jr. serves as a Senior Business Intelligence Architect at Spectrum Reach since March 2023, focusing on the analysis and optimization of reach and frequency data architecture. Prior to this role, Thomas worked as a Business Intelligence Developer at Rise Broadband, where the emphasis was also on data architecture and synchronization. Thomas's experience includes serving as a Senior Business Analyst at Global Payments Inc., where portfolio operations and strategic analysis for credit card pricing were key responsibilities. Earlier career stages included Branch Management at Trustco Bank and retail sales at Sperry Top-Sider. Thomas holds a Master of Science in Information Systems from Pace University and a Bachelor of Science in Business Administration with concentrations in Management, Marketing, Finance, and IT from the University at Albany.
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Spectrum Reach
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Spectrum Reach is a marketing agency that offers marketing solutions for businesses. They access content on-screen by combining data, creativity, and strategic solutions to help customers connect. Their services include research, video and audio development, digital development, design work, social media content, and production services.