Tracy West

Senior Account Planner at Spectrum Reach

Tracy West is an experienced marketing professional with a diverse background in account planning and digital content management. Currently serving as a Senior Account Planner at Spectrum Reach since October 2014, Tracy utilizes Salesforce for tracking client orders and collaborates with clients and sales teams to deliver effective marketing solutions. Prior to this role, Tracy spent 18 years at Entercom Upstate, where responsibilities included managing social media platforms and driving high engagement for radio stations. Earlier experience as a Promotions Assistant at Umbro involved collaboration with stakeholders and support for promotions initiatives. Tracy's education includes studies in Website and Graphics Design at Greenville Technical College and a diploma in Business from Oviedo High School.

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