Yee Shwen Hoh

Yee Shwen Hoh is a skilled Marketing Research and Insights Analyst currently employed at Spectrum Reach, where expertise in data analysis and presentation is applied to develop multiscreen advertising strategies for the Los Angeles market. Additionally, Yee operates as a freelancer, offering consultation in marketing areas such as copywriting, SEO, social media strategy, and competitive research. Previous roles include Ads Quality Rater at Welocalize and marketing positions at Hyperion Materials & Technologies, Ventech Solutions, and Abercrombie & Fitch Co. Yee's academic background includes a Bachelor's degree in Psychology from The Ohio State University and an MBA focused on Business Analytics and Digital Marketing from Ashland University. Yee also has experience as a research project manager and a fashion writer, demonstrating a diverse skill set and a strong foundation in both research and marketing.