Stephen J. Fanning

Spectrum is about Social Loyalty and gCommerceBased in Park City, UT, Spectrum designs and builds Social Loyalty Programs (“SLPs”) that are a cross-pollination of classic loyalty program, apps that engage the dynamic social graph, and game mechanics–techniques that encourage and capture intrinsic human behavior and match them withextrinsic rewards.Spectrum specializes in gCommerce-oriented social loyalty opportunities—the appification and gamification of commerce, ecommerce, social commerce, or organizations focused on getting customers or potential customers to “transact” in some way.