Speedway Motorsports
Geoff Ulrich is the Senior Vice President of Consumer Strategy at Speedway Motorsports, a position held since June 2013, where responsibilities include overseeing brand strategy, positioning, creative, and consumer sales for ten national venues hosting over 50 major events. Leading a consumer marketing team of over 40 and managing sales agents, Geoff Ulrich focuses on enhancing engagement and sales campaigns tailored to customer acquisition and retention. Prior to this role, Geoff Ulrich served as CMO and SVP at Victory Management Group from April 2006 to June 2013, where strategies developed contributed up to $1 million annually in agency fees. Earlier experience includes positions at Lowe's Home Improvement, Saatchi & Saatchi Advertising, and Momentum Worldwide. Geoff Ulrich holds a Bachelor of Science in Business Administration with a focus on Marketing from East Carolina University.
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Speedway Motorsports
motorsports activities in the United States. The Company, through its subsidiaries, owns and operates eight first-class racing facilities in significant markets across the country. The Company also provides souvenir merchandising services, and food, beverage and hospitality catering services through its SMI Properties subsidiaries; manufactures anddistributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; provides radio programming, production and distribution through its Performance Racing Network subsidiary. At December 31, 2013 total permanent seating capacity of approximately 880,000, with 831 luxury suites, located at the following facilities:.