Geoff Ulrich

Geoff Ulrich is currently the SVP of Consumer Strategy at Speedway Motorsports. Prior to this, they were the CMO and SVP at Victory Management Group from 2006 to 2013. Ulrich has also worked as the Regional Director at Saatchi & Saatchi Advertising from 1998 to 2001, and as the VP of Event Marketing at Momentum Worldwide during the same time period.

Geoff Ulrich has over 20 years of experience in marketing and brand management. Geoff is an expert in delivering and executing creative platforms and ideas that drive measurable results. Geoff has a proven track record in finding new opportunities and developing proactive ideas that build businesses.

During their time at Victory Management Group, Ulrich was responsible for growing the company's client base and expanding its services. Geoff also played a key role in developing the company's brand strategy and positioning. Under their leadership, Victory Management Group became one of the leading brand management and marketing firms in the country.

Ulrich's experience in event marketing has helped him to successfully plan and execute large-scale events for both corporate and non-profit clients. Geoff has a deep understanding of the event planning process and is able to identify and solve problems before they occur. This has resulted in numerous satisfied clients who have come back to Ulrich for their event planning needs time and time again.

Geoff Ulrich is a strategic thinker with a passion for helping businesses grow. Geoff has a proven track record of success in both marketing and event planning. Geoff's wealth of experience and knowledge makes him an invaluable asset to any organization.

Geoff Ulrich received their BSBA in marketing from East Carolina University.

They are on a team with Greg Walter - EVP & GM, Charlotte Motor Speedway, LLC, Jessica Fickenscher - Chief Experience Officer, and Jill Gregory - EVP, General Manager. Their manager is Marcus G. Smith, CEO.