Jessica Fickenscher

Jessica Fickenscher is the chief experience officer at Speedway Motorsports. In this role, Fickenscher develops new Fans First initiatives and continues improving the sports entertainment company’s best-in-class fan experiences.

Fickenscher, a member of Speedway Motorsports for more than two decades, also facilitates capital improvement and property development projects across all eight of Speedway Motorsports’ premier NASCAR facilities and oversees the company’s relationship with food services partner, Levy Restaurants. In addition, she leads business operations as the senior executive for company subsidiaries U.S. Legend Cars International, the world’s largest producer of fun and affordable race cars, and SMI Properties, a souvenir production and merchandising division.

Previously, Fickenscher served as Senior Vice President of Special Projects. She worked for seven years as Speedway Motorsports’ vice president of special projects before a promotion in July of 2018.