Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children.

Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams.

Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.

All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.

Community & Lifestyle

Consumer

E-Commerce

SPELL

Sally Tullett

Sarah Holdway

Molly-Mae Bridger

Holly Tapp

Nicola Hall

Gabriela Batalha

Angela Wilke

Grace Gardiner

Audrey Jaggs

James Domensino

Carlie Matthews

Sarah Ackroyd

Elizabeth Abegg

Catherine Thorbecke

Mel Carrero

Product Development and Design

Marketing and Branding

Sales and E-commerce

Teams at SPELL

Product Development and Design

Marketing and Branding

Sales and E-commerce