Traci Scott

Traci Scott is a seasoned professional with over 24 years of experience in leading digital transformation and customer experience initiatives across various industries. Currently serving as Principal Solutions Architect at Speridian Technologies, Traci focuses on guiding organizations through their Digital Transformation and customer experience maturity journeys, ensuring alignment between technology strategies and business goals. Prior roles include Senior Solutions Consultant at Helix Business Solutions and nearly 23 years at Pella Corporation, where Traci held multiple positions, including Senior Business Analyst and Program Manager for service cloud systems. Traci's expertise encompasses CRM transformation, enterprise architecture, and continuous improvement, contributing significantly to productivity and customer experience enhancements.