Laure de Saint Pierre

Head Of Marketing & Communication at Spinergie

Laure de Saint Pierre has a diverse work experience spanning multiple industries. Laure is currently the Head of Marketing & Communication at Spinergie since 2022. Prior to that, they worked at Gatling as the Head of Marketing from 2019 to 2022, where they established the Marketing & Communication Department from scratch and implemented a 100% Inbound Marketing strategy.

From 2013 to 2019, Laure worked at Reed Exhibitions, starting as the Marketing Manager for the Yachting Festival de Cannes and Piscine et Spa. In this role, they developed the strategic online and offline marketing plan, launched e-marketing campaigns, managed marketing data and content, and supervised agencies for the creation of marketing tools. Laure also conducted visitor and exhibitor surveys and performed management duties. Laure later became the Marketing and Communication Manager for four B2B trade shows at Reed Exhibitions, including Sandwich & Snack Show, Parizza, Vending Paris, and Japan Food Show. Laure was responsible for marketing strategy, market research, database management, ROI analysis, and offline and online communication.

Before their time at Reed Exhibitions, Laure worked as a Press Attaché for the Grande Consommation division at Cap & Cime PR for a few months in 2012. Laure also gained experience as an Assistant Product Manager at Kraft Foods and Carré Noir in 2011 and 2010 respectively, and as an Assistant Project Manager at Aston Wood in 2009.

Laure's early career included a role as an External Communication Assistant for Moet Hennessy in New York in 2008, where they organized events for various brands. In 2007, they worked as an Assistant in the Short-term Rental Division for Europe at PSA Peugeot Citroën, where they handled negotiations with rental companies.

Overall, Laure de Saint Pierre has demonstrated expertise in marketing, communication, strategy development, event organization, and project management throughout their career.

Laure de Saint Pierre's education history begins in 1999 when they attended Lycée Français de Madrid and obtained their BAC ES with an ES option in maths and completed the Selectividad (bac Espagnol) program in 2005. Laure then pursued higher education in the field of Marketing & Communication at EBS Paris - European Business School from 2005 to 2010, earning a Bac +5 degree. In 2008, they briefly attended Berkeley College for business studies. Subsequently, Laure enrolled in ESCP Business School in 2010 and completed a Master spécialisé in Marketing & Communication in 2011.

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Timeline

  • Head Of Marketing & Communication

    July, 2022 - present