Rebekah Watson Gaidis

Rebekah Watson Gaidis, PhD, serves as a Client Insights Delivery Senior Analyst at Nielsen since June 2025, having previously held the position of Senior Research Specialist at Safal Partners from January 2023 to June 2025. Gaidis also worked as a Senior Project Consultant in Evaluation at Thomas P. Miller & Associates from April 2020 to December 2022 and was a Branding, Marketing, and Communication Consultant at a non-profit organization from April 2018 to December 2019. Academic experience includes serving as an Assistant Professor of Communication and Director of Forensics at the University of Indianapolis for nearly seven years, and as an Assistant Professor of Communication at Grace College & Seminary. Earlier teaching roles were held at the University of Missouri-Columbia and Purdue University as a Graduate Teaching Assistant. Gaidis earned a PhD in Sport, Public Relations, and Media, with secondary focus areas in Quantitative Research Methods and Political Communication from the University of Missouri-Columbia, along with a Master of Arts in Communication from Purdue University and a Bachelor of Science in Communication from the University of Indianapolis.