Dexter Firth

Dexter Firth is an experienced professional in revenue management and strategic analysis, currently serving as the Director of Forecasting, Analysis, and Systems Development at Spirit Airlines since April 2015. In this role, Dexter drives improvements in revenue management systems and oversees revenue forecasting and analysis to enhance decision-making and revenue generation. Previous positions include Senior Manager and Manager in Revenue Management at Spirit Airlines, and Finance & Market Research Manager at Prime Beach Apartments, LLC. Dexter's earlier experience includes strategic insight roles at Direct Line Group and British Airways, with a strong focus on creating data-driven strategies and performance metrics. Dexter holds a BA (Hons) in Management Studies from Nottingham University Business School, complemented by A Levels in Maths, French, and Geography from Eastbourne College.