Aida Aragon

Aida Aragon serves as S.V.P. of National Accounts for Splash Beverage Group and is a Sales, Marketing and Brand Management Executive with years of experience in the sports supplement and beverage industry.

Ms. Aragon possesses sales marketing experience, spending a few years in positions in the sports beverage industry. Working with companies like EAS, CytoSport (Muscle Milk) and Labrada. She has played a pivotal role in executing successful store rollouts in specialty stores as well as in food, drug and mass retailers. Her passion in brand development has always been second nature but her main focus is to increase sales for some of the leading brands in the sports nutrition industry. Aida has owned her own consulting firm, Verdi Consulting, for the last six years developing brands and assisting in strategy and new business development. Her latest venture as VP of National Accounts for Splash Beverage Group has afforded her limitless opportunities to increase brand awareness within major national grocery and convenient store chains. Her main purpose is to develop a brand that will make a significant difference in people’s lives and increase their over all well being.

Aida Aragon embodies a lifetime of passion for the health and fitness industry. The dedication was evident with a successful history of competing in Fitness Competitions and becoming an EAS sponsored athlete in 2002. The partnership with EAS would pave the way for a new career alongside one of the industry’s top brands. She obtained her International Federation of Body Building & Fitness (IFBB) Pro Figure Card in 2005 at the New York Figure Nationals and retired from competitions to continue her career in sports supplements.