SPMDesign
Crystal H. currently serves as the Director of People Operations at SPMDesign, overseeing HR initiatives for offices in California, New York, and London, with a focus on innovation, sustainability, and diversity. Crystal co-founded American Solar Advantage, Inc., a prominent California-based solar company, and provided leadership to a workforce of 115 employees and 1,000 dealers. Previous roles include Chief Human Resources Officer at Quantum Electronic Payments, Human Resources Organization Development Consultant at Draper's & Damon's, Human Resources Business Partner at KOHL'S DEPARTMENT STORES, and Human Resources Manager at Circor Aerospace. Crystal began a career in human resources at Toys"R"Us, advancing to Assistant Director of Human Resources. Crystal holds a degree in Organizational Management from the University of La Verne and has additional education from California Baptist University.
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SPMDesign
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Consistency, Thoroughness, Passion, Craftsmanship; these are the fundamentals on which we have built SPMDesign. We are a full-service interdisciplinary design studio and fabrication company that holistically works side by side with our clients - agencies, architects, and global brands. Wherever we are engaged in the design process, from initial concept ideation through design engineering, we craft bespoke solutions to create memorable storytelling, galvanized by authentic brand DNA… from signage and graphics to curated art and large scale architectural installations. We create authentic experiences and environments, through our results and relationships. It’s how we make people feel that matters most. It’s the lasting impression. DESIGN Art Installations // Environment Design // Experiential Design // Pop-Ups + Events // Environmental Graphics // Wayfinding // Placemaking // Retail Displays // Point-Of-Purchase FABRICATION & INSTALLATION Large-scale Architectural Installations // Large to Small Sculptures // Environmental Graphics // Signage + Wayfinding // Large Format Digital Printing // Art Fabrication // Graphic Paintwork + Murals (All Surfaces) // Custom Furniture // Point-Of-Purchase Displays // Props // Trade Show Booths // Retail Fixtures PROJECT MANAGEMENT Holistic End-To-End Project Stewardship Of Architecture, Art, Graphics, + Retail Installations // Artist Curation + Installation // Events CURATION Art Curation // Research + Discovery On Artists That Align With Brand, Space, + Objectives // Collaboration With Artists On Concept Development, Engineering, + Execution // Coordination With Artists Through Design Process // Oversee Installation